According to researchers we remember best what we find difficult to read. I’m not talking about grammar or syntax but about the particular typeface or font used. Thus, a beautifully clear and elegant font may not actually be the most effective means of communication precisely because it is so pleasing on the eye.
I am typing this post using a font called Comic Sans MS which researchers at Princeton University have found to be one of the more “difficult” typefaces in terms of the effort required to read it. You should therefore have less difficulty remembering it. Of course there is always the possibility that you are so put off by the font that you don’t bother to read the contents at all.
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